I’m Ian Hayden Parker, a freelance designer who blends brand clarity with working software. I design clean, fast websites; I build the missing pieces when plugins fall short; and I keep projects moving without turning your calendar into a meeting maze.

What I actually do (in plain English)

I help founders and teams go from fuzzy idea to shipped thing. That usually looks like:

  • Scoping the essentials, cutting the fluff, and mapping a short path to value.
  • Designing an interface that feels obvious on day one.
  • Building what’s needed: custom WordPress plugins, plugin & app builds, API integrations, and performance fixes.
  • Giving the brand a spine—brand identity, naming, brand systems, and launch assets—so everything holds together in the wild.

Why there are “two lanes”

My practice splits cleanly:

  • The build lane covers the technical side—plugin & app builds, performance fixes, and API integrations—where I ship lean code that plays nicely with your stack.
  • The brand lane covers the creative spine—brand identity, naming, brand systems, and launch assets—so the story matches the product, not the other way around.

Two lanes, one goal: clarity for users and momentum for you.

Approach (lightweight by design)

1) Clarity first. We solve for the smallest thing that delivers the biggest win.
2) Design that behaves. Fast, accessible, and genuinely easy to use.
3) Build what matters. If an off-the-shelf tool works, great. If not, I create it—custom WordPress plugins, plugin & app builds, and tidy API integrations.
4) Measure and iterate. Ship, learn, tune. Repeat without drama.

Outcomes I care about

  • Pages that load fast and convert without tricks.
  • Editors who can publish without calling a developer.
  • Infrastructure that’s simpler after I leave than before I arrived.
  • Brands people recognize without reading the logo twice.

A few ways we might start

  • Your site is slow or brittle → let’s tackle performance fixes and a quick UX pass.
  • You’re blocked by tooling → I’ll build the missing piece with custom WordPress plugins or a focused plugin & app build.
  • You’re launching or relaunching → we’ll lock in brand identity, naming, brand systems, and the launch assets to ship it cleanly.

Working together

I’m friendly, direct, and allergic to jargon. You’ll get clear scope, honest timelines, and deliverables you can actually use. If you like clean design, solid code, and fewer meetings than you secretly fear, we’ll get along fine.